Typography is more than just choosing fonts—it’s the visual voice of your content. A well-chosen font hierarchy helps readers glide through information effortlessly, while poor typography can make even the best ideas feel clumsy.
The Balance Between Readability and Style
Designers walk a fine line between aesthetic appeal and clarity. Sans-serif fonts often work best on screens, while serif fonts bring elegance to print. The trick is to balance the two depending on your brand tone and audience.